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91̽�� has added a new sport management emphasis to its online Master of Business Administration program. This program is a strong option for individuals wanting to prepare for — or further develop — a career in sports while gaining a deep foundation in business principles.

The MBA program consists of 36 credits, and the sport management emphasis will feature three specialized courses: Data Analytics, Economics of Sport, and Facility Development. These new courses will be available beginning in spring 2023.

The emphasis will prepare MBA students to confidently enter the field of sports, whether as a general manager, communications officer, athletic director, or in some other area of leadership.

Dr. Wayne Rasmussen, director of the sport management program at 91̽��, sees this online offering as appealing to those interested in the highest-performing levels of athletics.

“This would be for students who have an interest in working either in high-level collegiate sports, or in the professional or Olympic ranks,” Rasmussen said. “So we use our background and our network to develop opportunities in those spaces across a wide array of activities.”

With billions of dollars in annual market revenue across North American sports alone, the opportunities available to sport management professionals are numerous. And for believers, the gospel opportunities in the field of sport management also abound. 

Rasmussen says, “We’re just really excited for how we can use the MBA, combined with the very specific sport management courses, to intersect with our faith in how we go forward to be practitioners in the field. We not only want to run great sports programs, but to spread the gospel.”